![]() ![]() Add some of your work that is related to marketing, to showcase that you know how to design brochures or flyers that can easily sell their products or services. If they want a good design for their marketing materials, use projects related to the task. An excellent example of a portfolio specialized in a specific subject, branding: To further demonstrate your expertise, consider adding web design case studies that showcase your ability to create compelling brand experiences across digital platforms. Include branding projects, or anything that will help them realize that you are the perfect match for the job. Make it specific if you want to land a branding designing job, your portfolio should reflect that you are capable of accomplishing that particular task. The aim is to make an impression, and it will be appreciated that you took your time to customize your portfolio based on your customer’s needs.ĭon’t make your portfolio too general, and do not submit the same one to numerous companies. Similar to a resume, a graphic design portfolio should tell your story, and it should be adjusted based on individual cases. Tailor-make your graphic design portfolio based on your objectives Depending on the case, you need to adjust the content accordingly what is suitable for one occasion, might not be fitting for another, and vice-versa. There is a difference between submitting your portfolio as part of a job application, or with the intent of becoming a featured designer on a portfolio platform. Including testimonials or a resume will be useful for this purpose, but not for another one. When crafting your resume for a job, it might be better not to include works you created as part of a passion project, since they most likely are irrelevant to your potential employers. Know your audience, and adjust your graphic design portfolio based on their style or needs. Having answers to these questions might save you a lot of time when it comes to its design and overall look.
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